Not that I would say that it’s too soon. The thing is, the name, the logo, and the brand message all inform each other - in the ideal world it would be done holistically. By constraining the possibilities of one variable, I think it introduces an unnecessary limitation; I’d say it’s generally better to vote on a list of fleshed out proposals (name, logo, brand concept, etc), rather than cutting down a list of names, and proceeding from there.
I do think perhaps we’re not quite there yet, and still evolving ideas.